"Web Appeal" Awards are given for outstanding achievements in marketing concepts. Web sites are test beds for innovative ideas and delivering content in new exciting ways.
Our world is changing before our eyes at a mind boggling pace. Traditional ways of doing business are no longer in pace with the demands of a "instant gratification" buying public, nor in tune with trends in downsizing, alliances, JIT, EDI/EFT, zero based accounting, and order fulfillment through manufacturing direct to consumer.
Our "Web Appeal" award recognizes companies and their products that utilize the potential of electronic commerce ( E-Com like in Get-in2) as the basis for their future growth. Anyone who would have accurately predicted the growth or impact of the "Internet" in 1994, would have been labeled as a heretic and crack pot. To those with the foresight and fortitude to ride the "wave", and dedication to exploring this new media for distancing themselves from their "real world" competitors, we salute you with this award.
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